Apple has issued a bounty to bolster its Dolby Atmos music catalog. More Dolby Atmos music for everyone to enjoy sounds awesome right? .Maybe. Or maybe …. It could cause a catastrophe?
As a music fan, and a spatial audio fan, I want to be excited that Apple is incentivizing record labels and artists to get busy making Dolby Atmos music mixes, but I’m worried, and for good reason.
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Apple’s Dolby Atmos Music bounty could be a disaster for the format:
Bloomberg: Apple Offers Reward for Musicians to Use High-End Audio Format:
Spatial Audio Calibration Toolkit:
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Channa De Silva (Techno Dad):
VIDEO CHAPTERS
00:00 Intro
01:00 Sponsor: KTC G27P6 Gaming Monitor
02:41 Why Apple’s Atmos Music Could Turn Into a Mess
06:19 Channa De Silva (Techno Dad) Interview
17:06 Final Thoughts
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